MAKE IT EASY FOR ALL
- Make wine an easy choice for consumers.
- Create a light and easy drinking style that is well balanced and over delivers on the price.
- Provide quality and consistency with almost 10 million bottles sold per year.
- Create a unique wine category and maintain its own standing as a leader.
- Share our own italian wine style to millions of consumers worldwide.
- Support over 3,000 wine growers by usign their largest production varietals.
- Caring for the environment through our Eco Plus bottles (360 grams) and FSC papers.