Our n°1 Mission

MAKE IT EASY FOR ALL

  • Make wine an easy choice for consumers.
  • Create a light and easy drinking style that is well balanced and over delivers on the price.
  • Provide quality and consistency with almost 10 million bottles sold per year.
  • Create a unique wine category and maintain its own standing as a leader.
  • Share our own italian wine style to millions of consumers worldwide.
  • Support over 3,000 wine growers by usign their largest production varietals.
  • Caring for the environment through our Eco Plus bottles (360 grams) and FSC papers.